The campaign advertisements highlight the over-the-top approach used by dealerships such as their eye-catching low prices and assurances about financing despite your credit scores to help New Yorkers avoid a bad deal at a used car dealership.
A public awareness campaign to educate New Yorkers about their rights and protections under the recently expanded NYC Paid Safe and Sick Leave Law, which went into effect May 5, 2018.
The multilingual public awareness campaign plays on the parallels between physical and financial health and encourages New Yorkers to get free, one-on-one financial coaching.
Campaign to remind employers and workers in NYC on the rate schedule for minimum wages. DCWP visited businesses in all five boroughs to educate businesses about the upcoming increase in the state minimum wage.
DCWP enforces the City law where certain businesses are prohibited from leaving store doors open while air conditioners or central cooling systems are running. The campaign lets store owners know that they can protect the environment and save money – simply by shutting the front door.
The City’s campaign educates users and potential users about the harms of using K2 and dispel the many myths surrounding the marketing of K2 as legal and safe.
A campaign aimed to provide employers with information and resources to help them establish a commuter benefits program and to educate both employers and employees about the law and how it will save both of them money.
DCWP launched this campaign to educate the 1 million New Yorkers with student loans, as well as prospective students, about their rights and responsibilities when it comes to student loans and raise awareness about the NYC Financial Empowerment Centers.