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Bicycling Social: Using Event-Based and Social Marketing to Promote Cycling in New York City

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This document addresses the program known as Bicycling Social, an idea that revolves around using event-based and social marketing to promote cycling in New York City. Included are the program's goals and intended strategies to help promote a healthier, more bike-oriented lifestyle in the City. Accompanying images are included to help visualize this initiative.

Agency
Subject
Report type
  • Report
Date published
  • 2010-01-01

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